In September 2018, during the Annual Conference and Gathering of all Secret Retreats properties owners (which took place on the peaceful Inle Lake, Myanmar), I asked Param Hotel Optimiser to arrange a short seminar. The goal was to inspire our hoteliers and open their mind to new perspective  and help them to analyze and assess their properties and the experiences they deliver. The first part of the Seminar was an introduction to understand the importance of the limbic system in the decision making process, which is a totally new marketing approach to “hack the customer’s brain” and the second part was some detailed reviews from “professional travelers” to improve hotel services and guest experiences.

The feedback from the audience was very positive and a real eye opener.

Thank to Ann and Martin for this very inspiring and enriching seminar to our members.

In 2017 the Hotel Bären in Adelboden (Switzerland) went through a repositioning and refurbishment process. At the same time the restaurant Bären was redesigned completely.

The brand analysis, the detailed survey as well as the consulting by Param Hotel Optimiser have been very valuable part of the whole process.

I am happy to report that the result has been a significant increase in revenue.

I would like to thank Martin & Ann Amann for their great help and support.

Adelboden, 25th November 2018