Analysis of brand positioning
Martin Amann has consulted for many multinational companies in brand management and advertising. We can assure you that analysis of your brand positioning will be based on the lastest findings in neuroscience and over 30 years experience.
Analysis of your website
Based on the brand positioning your website will be analysed to identify possible limbic mismatches in the wording and the visuals used.
Survey of your hotel / resort
We know and understand that it is impossible for an Owner, GM or Senior Staff to see their own resort the way guests do. We therefore lend you our eyes and look at things from a neuroscience point of view taking into consideration the motives, values and expectations of your target group. The way we conduct our surveys is to behave like a normal guest. We do not search for weak points or problems – we just report back on the ones we come across.
In case after the presentation of the results you see a need for further consulting – which could be a re-work of the brand positioning, an optimisation of the website or staff teaching – we are more than happy to support you.